Artists are always happy to sell a work of art. A sale is a sale, right? Well yes, but I think there’s more to it than that. As an artist I create things that I enjoy, and then I hope to find the right people who enjoy them too, enough to purchase them. Creating art is a very personal thing; artists put so much of themselves into their work, and that drawing/painting/sculpture etc. in essence contains a piece of their soul. That may sound a bit dramatic, but I know that I have paintings I’ve created that I become very attached to. For example, I keep all of the paintings from my ongoing Luna Cat series, simply because it’s very personal work. (There was one early painting from the series that I did sell, and I regret it now.) But even though I form this attachment with my work, I know I need to part with it at some point, and it’s important to me that the pieces go to a “good home” so to speak. I want to know that they’re appreciated and cared for, and I imagine most artists feel the same way.
This past April when I participated in the Indiana Artisan Marketplace, a decorator/store owner hurried into my booth at the end of Wholesale Day and told me he wanted to purchase two of my paintings for one of his clients. They were part of a series of three works, and while I wondered why he didn’t buy the whole series, I was glad he had a place for two. Because it was a wholesale transaction, I took down his information and put red “sold” stickers on the work; the actual exchange of payment would be handled later.
On the last day of the event a woman visited my booth to look at this series of paintings, and she was disappointed to find that two out of the three were sold. But she bought the last remaining piece, along with the last two prints I had of the other works. In that way she could own the whole series, even though they weren’t all originals. She asked me to sign the backs of all three, because she said she always liked artists to do that when she bought their work.
Over the course of the next month I emailed the store owner twice, and left a phone message at his shop as I attempted to close the sale on the two paintings. When I didn’t get a response I could only conclude that he’d decided he didn’t want the work after all. I took a chance and sent a letter to the woman who’d bought the last remaining piece (she’d paid by check so I had her address), explained the situation, and asked if she’d be interested in the other two works. She drove over that weekend and I exchanged the two prints for the originals, adjusting the final payment. She was thrilled to own the whole original series, and I was so pleased that it was going to someone who truly wanted and valued it.
My husband and I also collect artwork, whether it’s from artists we meet at fairs or artist friends. We value not only the work, but the people we meet, because they are integral to the artwork itself and knowing who they are enriches it. There are times we really like an artist’s work, but feel like we have to wait for just the right piece to come along. Because whatever piece we “adopt” has to be one we really like, as we’ll be living with it each day. When we see a painting or photograph on our wall we also think of the artist who created it.
I also like to learn about the people I sell my work to, because it makes the whole experience just that more meaningful. I may not always meet or get to know every customer, but I enjoy talking with them when there’s the opportunity, learning a little about their background or interests, and finding out why they respond to a particular work. Sometimes I find that we have a lot in common. In talking with Elaine (the person who bought the Prairie paintings) she told me that whenever she buys original artwork, she thinks about who she might bequeath it to, because she wants to make sure it goes to someone who will enjoy and value it. What more could an artist ask for?